
Jen Hyun Wook Choi
Welcome to my brain
Welcome! I’m Jennifer (Hyun) Choi, a mechanical engineer, project manager, and digital artist with a passion for blending innovative technologies with product development. With years of experience at Nike and expertise in additive manufacturing, adhesives, and advanced footwear technologies, I specialize in driving impactful solutions that enhance product performance and production efficiency.
As a core contributor to Nike’s Innovation and Product Creation groups, I’ve spearheaded projects that push the boundaries of prototyping, bonding processes, and additive manufacturing. My hands-on experience includes everything from setting up state-of-the-art testing facilities to leading cross-functional initiatives that reduce costs and streamline workflows.
Beyond engineering, I’m deeply passionate about digital art, where I explore the intersection of creativity and technology. This passion informs my approach to problem-solving, allowing me to bring a unique perspective to technical challenges. Whether it’s designing advanced materials or creating visually striking concepts, my goal is to engineer solutions that inspire and perform.
Explore my portfolio to learn more about my work, skills, and journey. Let’s connect and create something remarkable together!